It's the closest thing to a bible for the e-marketing industry.
This book is required reading for those who plan to take the test
to become a Certified eMarketer (CeM)
Winning Through Worst Practices by Christopher Locke Christopher Locke
has forgotten more about marketing than most folks will ever know.
Gonzo Marketing is important, funny and true.
Pieces Loosely Joined:
A Unified Theory of the Web by David Weinberger The latest rant from
one of the co-authors of The ClueTrain Manifesto.
Web Usability :
The Practice of Simplicity by Jakob Nielsen The ultimate guru of online
usability's guide to getting it right online.
Make Me Think:
A Common Sense Approach to Web Usability by Steve Krug, Roger Black
Another very solid and fun book on web site usability issues.
Business Tactics for the Net, 2nd Edition
Larry Chase, Eileen Shulock Larry Chase publishes a great e-mail newsletter
and seems to know about every cool online marketing resource.
Your Web Traffic in a Weekend (In a Weekend) by William R. Stanek
You can read it in a weekend too. May be especially useful for low-budget
(Striking It Rich.com) :
Profiles of 23 Incredibly Successful Websites You've Probably Never
Heard Of by Jaclyn Easton, Jeff Bezos Easton, a technology writer
for the Los Angeles Times, published this book during the boom days,
and told the stories of some interesting entrepreneurs who won big-time
Internet Strategic Plan by Martin A. Schulman, Rick R. Smith
Turning Strangers Into Friends, and Friends into Customers by Seth
Godin, Don Peppers
Worlds of the Wizard of Ads:
Tools and Techniques for Profitable Persuasion by Roy H. Williams
Wizard of Ads:
Turning Words into Magic and Dreamers into Millionaires by Roy H.
Williams Roy Williams tells great stories and teaches writers how
to persuade. Wizard of Ads is a really fun book - both informational
Online Copywriter's Handbook:
Everything You Need to Know to Write Online Copy That Sells by Robert
and the World Wide Web (Advertising and Consumer Psychology Series)
by David W. Schumann (Editor), et al
The End of Business as Usual by Christopher Locke, et al The breakthrough
book that explains how markets are conversations and how these conversations
are allowing people to reach each other in important and very human
Affiliate Marketing for Merchants by Frank Fiore, et al
E-Mail Marketing That Works! by Kim MacPherson
Usability: 50 Websites Deconstructed by Jakob Nielsen, Marie Tahir
on the Internet, 2nd Edition by Robbin Lee Zeff, Brad Aronson
on The Web by Jim Sterne:
One of the first significant books written on internet advertising
is still one of the most useful.
Pages That Suck:
Learn Good Design by Looking at Bad Design by Vincent Flanders, Michael
Willis Flanders and Willis prove that you can learn more from failure