Web Site Marketing Group




Examine Your Marketing "Getting information off the Internet is like taking a drink from a fire hydrant." -- Mitchell Kapor "Once a new technology rolls over you, if you're not part of the steamroller, you're part of the road." -- Stewart Brand An accurate analysis of your web site's marketing situation is the best foundation for an effective marketing program. Use these online tools to examine your current marketing status: WebPosition Gold http://www.webposition.com WebPosition Gold software has been upgraded to cover reporting at 75 search engines, including many outside the United States. The professional version of WebPosition Gold is $349.00 LinkPopularity.com http://www.linkpopularity.com Measures link popularity via reverse searches on several important search engines. LinkPopularity,com can even compare your site to your competition on a regular and ongoing basis. ClickZ CPM Calculator http://www.clickz.com/showPage.html?page=cpm_calculator ClickZ offers an easy-to-use Cost-Per-Thousand calculator. ROI Calculator http://www.marketingtoday.com/tools/roi_calculator.htm This calculator from MarketingToday.com helps compute marketing Return On Investment. A Dictionary of HTML META Tags http://vancouver-webpages.com/META/ From Vancouver Pages, includes options for author tags, character set, language and no-robots tags. Online Meta Tag Generator http://www.onlinemetatag.com/ This tool generates all the really important Meta tags when you fill out title, description and keyword forms. KeywordDensity.com http://www.keyworddensity.com/ Specify a search phrase, and this free service shows you how often it appears on any two web pages you choose. Help for Dynamic and Complex URLs http://www.searchtools.com/robots/goodurls.html This site, maintained by Search Tools Consulting as a service to the Web community, offers tools to help remove barriers that may prevent search engines from indexing web pages. Spider Simulator http://www.webconfs.com/search-engine-spider-simulator.php See your site like a search engine robot with this tool. It also displays the links that will be crawled by a Search Engine when it visits the particular webpage. Search Engine World Robots.txt Validator http://tool.motoricerca.info/robots-checker.phtml According to Search Engine World, 15-20% of robots.txt tags are invalid. Double-check yours with this tool. The Web Robots Database http://www.robotstxt.org/wc/active.html The Web Robots Database, formerly The List of Active Robots, now offers more information on search engine robots. Search Engine Optimization & Marketing Glossary http://www.sempo.org/learning_center/sem_glossary/ It helps to know the lingo. Danny Sullivan has edited an important reference sponsored by SEMPO, the Search Engine Marketing Professionals Organization. SEOBook.com Keyword Tool http://tools.seobook.com/keyword-tools/seobook/ A great tool from Aaron Wall and his team at SEOBook.com. Learn what search engine phrases are actually used. Google External Keyword Research Tool https://adwords.google.com/select/tools.html Google's Keyword Suggestion Tool allows you to find useful keywords based on search terms or web URLs. Google External Traffic Estimator https://adwords.google.com/select/TrafficEstimatorSandbox Google's Traffic Estimator Tool allows you to estimate traffic based on search terms, budgets and bids. Email Content Checker http://www.lyris.com/contentchecker/ Is your e-mail newsletter being trapped by spam filters? This tool from Lyris, a leading e-mail software company, can examine your content and let you know if it might be interpreted as spam by email blocking systems. For more detailed analysis of your site's marketing efforts, order a Web Site Marketing Report, or contact the Web Site Marketing Group at info@websitemarketinggroup.com or via phone at 786-390-2301 for consulting services that fit your needs.