Examine Your Marketing
“Never let your ads write checks that your website can’t cash.”
"Search a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads."
-- John Battelle
An accurate analysis
of your web site's marketing situation is the best foundation for an effective
marketing program. Use these online tools to examine your current marketing
Google Page Rank Checker
Free checker that tells you the Google page rank of any site you want to examine
FutureNow's "unique and free analysis tool that counts certain words on your site that are key indicators of whether your focus is on the customer or not." Make sure the words on your site focus on your customers.
Measures link popularity via reverse searches on several important search
engines. LinkPopularity,com can even compare your site to your competition
on a regular and ongoing basis.
ClickZ CPM Calculator
ClickZ offers an easy-to-use Cost-Per-Thousand calculator.
This calculator from MarketingToday.com helps compute marketing Return
A Dictionary of
HTML META Tags
From Vancouver Pages, includes options for author tags, character set,
language and no-robots tags.
Online Meta Tag
This tool generates all the really important Meta tags when you fill out
title, description and keyword forms.
Specify a search phrase, and this free service shows you how often it
appears on any two web pages you choose.
Help for Dynamic
and Complex URLs
This site, maintained by Search Tools Consulting as a service to the Web
community, offers tools to help remove barriers that may prevent search
engines from indexing web pages.
See your site like a search engine robot with this tool. It also displays
the links that will be crawled by a Search Engine when it visits the particular
Search Engine World
According to Search Engine World, 15-20% of robots.txt tags are invalid.
Double-check yours with this tool.
The Web Robots
The Web Robots Database, formerly The List of Active Robots, now offers
more information on search engine robots.
Search Engine Optimization
& Marketing Glossary
It helps to know the lingo. Danny Sullivan has edited an important reference
sponsored by SEMPO, the Search Engine Marketing Professionals Organization.
A great tool from Aaron Wall and his team at SEOBook.com. Learn what search
engine phrases are actually used.
Keyword Research Tool
Google's Keyword Suggestion Tool allows you to find useful keywords based
on search terms or web URLs.
Google's Traffic Estimator Tool allows you to estimate traffic based on
search terms, budgets and bids.
Email Content Checker
Is your e-mail newsletter being trapped by spam filters? This tool from
Lyris, a leading e-mail software company, can examine your content and
let you know if it might be interpreted as spam by email blocking systems.
Web Site Marketing Group | firstname.lastname@example.org | 786-390-2301