Web Site Marketing Group




Online Public Relations "The only safe ship in a storm is leadership." -- Faye Wattleton "To speak with a human voice, companies must share the concerns of their communities. But first, they must belong to the community. Companies must ask themselves where their corporate cultures end. If their cultures end before the community begins, they will have no market." -- Christopher Locke, from The ClueTrain Manifesto Public Relations Defined: In 1998, governing body of the Public Relations Association of America (PRSA) adopted this definition: "Public relations helps an organization and its publics adapt mutually to each other." The Internet has brought a revolutionary transformation to the practice of public relations. Internet users are connecting in new ways, exchanging information and forming communities. The challenge for many companies is to move from management to leadership, while reaching relevant customer communities and creating honest dialogues with key publics. PRSA's web site says "knowledge that may be required in the professional practice of public relations include communication arts, psychology, social psychology, sociology, political science, economics, and the principles of management and ethics. Technical knowledge and skills are required for opinion research, public issues analysis, media relations, direct mail, institutional advertising, publications, film/video productions, special events, speeches, and presentations." Major areas of work in modern public relations include: Media Relations Crisis Communications Management Marketing Communications Public Afairs/Government Relations Internal Communications Links: URLwire http://www.URLWire.com Business Wire http://www.BusinessWire.com Hispanic PR Wire www.HispanicPRWire.com PR Newswire www.PRNewswire.com NewsUSA http://www.NewsUsa.com O'Dwyer Newsletters and Directories http://www.odwyerpr.com MediaLink www.MediaLink.com Standard Rate and Data Services www.SRDS.com National Press Club http://npc.press.org PRSA www.PRSA.org IABC www.IABC.com The Web Site Marketing Group, Inc. offers public relations services geared to the needs of web sites. For more information, e-mail info@websitemarketinggroup.com or call Mike Freedman at (786) 390-2301.